Profit from this unique opportunity: Emerging publishing leaders and senior level professionals are invited to learn from top thinkers in the field of management and international publishing. Get in-depth insights into upcoming challenges and opportunities, as well as practical tools to successfully navigate your publishing or media business into the future.
DAY 1, Singapore (24 August 2015):
CHALLENGES FACING THE PUBLISHING INDUSTRY
Lecturer: Bozena Mierzejewska, Fordham University, USA
Are technological advances and digitisa-tion really game-changers? What are the most pressing challenges that managers have to respond to? This introductory session will focus on the latest influences, conditions and challenges facing the international media and publishing indus-tries, debate disruptive forces, and highlight key frameworks to understand current market dynamics. Participants will identify expert knowledge components and learn skills and tools, which will be practiced over the course of the 5-day programme.
INTRODUCTION: CULTURAL FRAMEWORKS
Lecturer: Vincent Kaufmann, University of St. Gallen, Switzerland
From the invention of printing to digital communication, new information and communication technologies also always help shape new social and cultural environments which determine the specific functions of books as well as specific forms of authorship. Although they may look alike, a book published in 1900 and a book published in 2014 may be two totally different things, and so may their authors. The goal of this introductory session is not only to understand this issue in historical and theoretical terms, but also to discuss its practical inferences for the publishing industry.
DAY 2, Singapore (25 August 2015):
SOCIAL MEDIA STRATEGY IN A CULTURALLY DIVERSE GLOBAL MARKET
Lecturer: Miriam Meckel, University of St. Gallen, Switzerland
Social media and the opportunities presented by Web 2.0 have turned customer relationship management into an ever more strategic, yet still evolving business field. Organisations and businesses now have the opportunity to communicate directly with their target audiences and customers to build interest-oriented communities around their products and services. This development offers unimagined potential – but also has its share of pitfalls.
One major challenge simply lies in the range of cultural diversity on the global marketplace for digital goods, particularly media products. In order for companies to take advantage of the new opportunities of customer relationship management via social media, a deep understanding of the cultural background of the respective markets is required.
This interactive session will investigate the major trends and challenges in social media management. It will explore best and worst practice examples from different business environments and apply them to the specific needs of the publishing industry in the light of diverse cultural backgrounds. Participants will develop a deeper understanding of how to apply and approach social media. Focus will be placed on strategic goals and operational tools as the keys to success, particularly with regards to developing communities around reading, storytelling and books as cultural products.
DAY 3, Singapore (26 August 2015):
ALINING PRODUCT AND DIGITAL INNOVATION STRATEGIES WITH BUSINESS MODELS
Lecturer: Robert Picard, Oxford University, UK
Traditional strategies and business models must be altered as publishers continue to innovate print and digital products.
In this session, Prof. Picard will explore how companies are making books and book-related products available across media and digital platforms and the challenges this expansion poses for publishers. He will explore the challenges of strategy in uncertain and complex environments, types of innovation and how they affect companies and their strategies, how they require different business models, how to establish the value of innovations for customers, and marketing opportunities and distribution mechanisms in these expanded operations, along with their implications. The session is designed to deliver a greater understanding of the range of issues and challenges faced when publishers move beyond traditional publishing and distribution to seek out new opportunities.
DAY 4, Singapore (27 August 2015):
LEADING FOR POSITIVE CHANGE AND INNOVATION
Lecturer: Suzanne de Janasz, Seattle University, US
The publishing industry is in the midst of a massive upheaval due to digitisation and its impact on the ability of organisations to adapt to shifting market expectations, technological developments, and economic realities. Organisational leaders recognise that it is critical it to respond to these dramatic shifts in order to remain competitive.
But exactly how do you model and create a climate that facilitates positive change and innovation? What characteristics of an organisation's history, structure, and reward system undermine or block creativity and innovation? How do you lead others through change, when so few people are able to successfully change their own behaviour?
In this session, participants will experiment with tools and processes that can help harness people’s ability and desire to challenge processes, implement change, and facilitate innovation. Strategies for becoming a more effective leader and role model will also be discussed.
DAY 5, Singapore (28 August 2015):
FRUGAL INNOVATIONS AND WINNING STRATEGY IN EMERGING MARKETS
Lecturer: Prof. Ishtiaq Pasha Mahmood, Business School, National University of Singapore
From $2500 cars to $35 laptops, innovations that characterize the art of improvising effective solutions using limited resources have been the hall mark of many emerging economies. As many developed economies face economic downturn, MNCs from these economies need to look to emerging economies for ways to do more for less, while serving broader markets. We explore what are some of the unique features of innovation in emerging Asia that can disrupt the way business is conducted by firms everywhere and what can firms do to cope with missing or inadequate institutional infrastructure in Asia that make it difficult for them to grow.
Experts from the Asian publishing industry will provide an exclusive look behind the scenes and contribute their insights into the local publishing markets.
More experts to be announced soon.
DAY 6, Frankfurt (12 October 2015):
Half-day course recap with faculty members, certificate ceremony & networking dinner.
DAY 7 - 10, Frankfurt (13 - 16 October 2015):
The full-week Business Club Ticket provides you access to all conferences, trainings, consulting services and networking events in the Frankfurt Book Fair Business Club.