Advertise your company all around the year


Be where it counts 365 days a year - online and in-person - with the Frankfurt Book Fair's many advertising options.
Everyone who's anyone in the world of publishing and media gathers at the Frankfurt Book Fair. The website offers visitors a way to stay connected and informed all year long.

Our full range of advertising options will help you get the attention of your audience twelve months a year - before, during and after the Book Fair - in a way that is precise, targeted and reasonably priced.

  • 7 145 exhibitors
  • 140 474 professional visitors
  • 135 317 private visitors
  • 9 900 accreditated journalists

Print options

The five print options of advertising your company and products guarantee high circulation and high attention. Profit from our international acclaim.

Web options

Whether you choose a crossmedial company logo or an advertising banner on our Frankfurt Book Fair App - there are four advertising options online which guarantee full visibility.

New advertising options on the fair ground

Please ask for further advertising options on the fair ground

On the fair ground

THE event of the publishing industry – your ideal advertising platform


Through promotional activities at the Frankfurt Book Fair, you can reach your target audience face-to-face - directly and instantly.

Service, Contact, and Booking:

Consultation print and online media
Simone Lippold
Frankfurt Book Fair
Simone Lippold
t: +49 (0) 69 2102263
f: +49 (0) 69 2102 46263
Consultation special formats
Kristina Bernhard
Frankfurt Book Fair
Kristina Bernhard
t: +49 (0) 69 2102251
f: +49 (0) 69 2102 46251


Get all information on the advertising options at the Frankfurt Book Fair here:
Current advertising rates

Online banners: Wide reach guaranteed!

We offer prime advertising placement on the following channels:

  • Book Fair website:
  • NEW: Exhibitor's database
  • NEW: online Calendar of Events
  • NEW: Countdown Magazine

Do you want to place an online banner in the exhibitor database, online Calendar of Evens or on You can find all the details below:
Fact sheet online banner

Do you want to place an advertisement in the online magazine #FBM Countdown? You can find all the information here:
Fact sheet Countdown

Voucher booklet for booksellers & librarians

Fbm 2016 Banner Voucherbooklet En.jpg

Reach your target audience with attractive offers directly at your stand (for example, coffee, snacks, giveaways, contests, etc.) – or through the classic approach of print advertising.

Print advertising in the voucher booklet

The voucher booklet is intended exclusively for international booksellers, mail-order booksellers and librarians.

  • Number of copies: 1,000
  • Format: 105 x 148 mm
  • Advertising deadline: 27 June 2016
  • Print deadline: 4 July 2016
  • Publication date: Early August 2016

€ 2500.– for 2nd cover page, € 3900.– for 4th cover page, 4 colours

Your voucher in the coupon booklet

Hoping to talk to as many booksellers and librarians as possible – directly at your stand? We want to help you with our voucher booklet! The idea: draw booksellers and librarians to your stand with your special offer (for example, coffee, snacks, giveaways, contests, etc.).
We are collecting all ideas for special offers; however the number for participants is limited. Participation and copy are free of charge.

What do we need from you?

  • A text describing your idea for a special offer, max. 100-130 characters
  • Your publishing house’s website address
  • A product image of your offer (file formats: PDF, AI, EPS, JPG, TIFF; colours: CMYK, no special colours; dimensions: at least 10 cm wide; resolution: at least 300 dpi; please convert all fonts to vector format)
  • Your publishing company logo as an eps file (resolution: at least 300 dpi)

We’ll add your stand number and promise that inclusion of your voucher in the booklet comes at no cost to you.

Curious? Contact us!
Frankfurt Book Fair
Service Center
t: +49 (0) 69 2102-0