The Frankfurt Book Fair is a good place to meet new people and promote your business. The format of the fair itself gives exhibitors many opportunities to exchange ideas among themselves – both formally as well as informally.
The Frankfurt Book Fair offers a range of events to newcomers:
/ Reception for Trade Visitors and Newcomers
Wednesday, 12.30 pm, International Stage 5.1 A128
/ Happy Hour Asia
Wednesday, 5.30 pm, Café 4.0 D93
/ Invitation Programme with soup
Thursday, 12.30 pm, International Stage 5.1 A128, reception at 2.00 pm
/ Reception Graphic Novel
Friday, 5.00 pm, International Stage 5.1 A128
Take advantage of conferences
At our conferences, you’ll receive first-hand tips from industry experts, who will discuss trends and the outlook for the coming years:
/ FRM (Frankfurt Rights Meeting)
/ THE MARKETS
Create visibility on social media
The Frankfurt Book Fair has an extremely high profile and ensures good social media traffic. We promote this activity through special offers for bloggers and by connecting with important influencers to create a vast network of fans and supporters. You’ll benefit by linking your topics to our channels. Use our hashtag on Twitter and Instagram, join us (or one of the many other publishing groups) on Xing, LinkedIn or Facebook. In this way alone, you’ll have a strong network in place well before the fair has even begun.
/ Twitter (#fbm16)
/ All about the Business Club
Strike up a conversation with innovators from the publishing world: For years now, our Hot Spots have proven a successful format for presenting digital topics and services for the book industry. The spectrum of exhibitors ranges from experts in digital content technology to online marketing pioneers.
/ Go to Hot Spots
The fair may officially close its doors every day at 6 PM, but the networking keeps going stronger than ever afterwards. In addition to the many parties hosted by publishers, the city also offers a plethora of options – such as the new “Booklounge”, for example, which is the main post-fair gathering point for young audiences. Or the Frankfurter Hof, which for years has been the iconic venue chosen by publishing professionals from around the world for Book Fair nights./ Go to After Fair Events
The international offices of the Frankfurter Book Fair (German Book Offices and Book Information Centre) have a wide network in New York, New Delhi, Sao Paolo, Moscow and Beijing. They regularly offer matchmaking sessions with their respective country partners and are always happy to help you make new contacts in these markets in the run-up to the fair. For more information, go directly to the International page.
Back to overview
The following three measures are essential to your success at the fair: authentic networking, clever marketing and optimal presentation of your stand. By intelligently combining these three elements, you’ll ensure that your time at the Book Fair is a success. Find out more about these three areas. Get more information:
Old hands say the Book Fair secretly starts on Tuesday night, before the official hall opening on Wednesday. We advise you to check the hotel bars to see if this is true. After all: you would not want to miss the best deals, would you?