Following the record-breaking success of ‘Barbie the Movie’, many companies are taking a look at their long-standing global franchises to see how they too can develop their strategy in different avenues. We sit down with Claudia Lucarella, Mattel Head of Publishing EMEA, to see how publishing can help create continuous and diverse storytelling for Barbie and beyond.
Trade event
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Ludwig-Erhard-Anlage 1
60327 Frankfurt am Main
Germany
English
LICENSING MAGAZINE
Free access
Participants
Claudia Lucarella
Head of Publishing , EMEA, Mattel, Italy
Cristina Angelucci
Moderator, Licensing Magazine