Audio Mini-Conference: Does Size Really Matter? Audio and Small Markets

In cooperation with Slovenia Guest of Honor 2023: As the fervour and interest around audiobooks continues to grow, can smaller book markets and smaller language markets reap the same rewards as the US, UK, France and Germany? All at different stages of their development and with various routes to market, we explore how Slovenian, Portuguese and Hungarian publishers are approaching, embracing and experimenting with the audiobook format. Representative of many of regions facing the same questions, the panelists will discuss format types, international reach, finding new readers, AI opportunities and challenges, standard retail vs D2C and how to make this format cost-effective in the confines of modest language markets.