New Adult, New Opportunities: How A Genre Is Setting Off A Wave Of Bestsellers

The Hof is back! In the run-up to #fbm23, our popular international gathering will take place in the form of several sessions with renowned interview guests on various publishing topics. New Adult is a fast-growing new genre, catering to an often overlooked audience – people in their 20s and 30s. Most recently, publishers like Bastei Lübbe have set off a flurry of New Adult bestsellers. But why is New Adult so successful? Who are its key players? And what do publishing professionals need to know to build their own New Adult portfolio? Find out in our upcoming Hof session on 5 October with two international New Adult experts from renowned publishing houses.

Led by award-winning journalist Felix Zeltner, you can talk to international industry leaders about the latest trends and challenges in the industry and contribute your questions and comments. To network further, meet in our newly designed open breakout rooms at The Hof. You can now stay longer, change rooms and decide for yourself whether you want to meet colleagues from Frankfurt or dive deeper into the topic of the evening!