The TikTok Effect? The Rise of English Language Exports Through Social Media

English-language book sales are on the rise in several European countries. We will examine the key aspects of this phenomenon, including sales figures in different countries, market developments and the influence of social media. Our aim is to gain a deeper understanding of how platforms like TikTok are influencing readers’ preferences and helping authors connect with their audience. Our experts will discuss the impact of this development on the rights business and share insights on how to handle this trend. They will address the challenges of translation affordability and share ideas and strategies for balancing local editions with English versions to ensure a win-win for authors, publishers, and readers.