Kennedy held a number of posts in international publishers, book distribution companies and consultancy roles before creating Avicenna in January 2003. His connection to the MENA region dates back to 1979 since when he has travelled extensively throughout the region … until the travel restrictions which were imposed by the pandemic in March 2020. By his own admission, Beirut has always been his “favourite city on the planet”, a view formed not only by the beauty of Lebanon and its hugely strong publishing, book distribution and cultural footprint but also because of the dynamism, talent, warmth and kindness of the people he meets, many of whom he regards as friends.
