Deniz Ulucan leads book and market research at Media Control for the German-speaking market, covering Germany, Austria, and Switzerland. In this role, he is responsible for the market research tool MC Metis, which is used to generate the official market data and bestseller lists.
With data from over 9,000 outlets and a market coverage of 90%, MC Metis provides the most comprehensive POS panel in the German-speaking region.
