Hernán Rosso studied business administration and is a literature lover. After graduating, he started working in publishing. He was commercial director at Penguin Random House Argentina and then managing director at Penguin Random House Chile in Santiago. In 2018, he returned to Buenos Aires and founded the distribution company Big Sur with his business partner Pablo Braun. Both also developed and run the bookstore and publishing house Eterna Cadencia, the bookstore chain Estación Libro and the foundation FILBA, that organizes a prestigious literary festival.
