Advertising options and material
Improve your visibility.
Advertising is what makes the difference:
Our wide range of advertising material and PR support will help you to grab everyone's attention.

Advertising options within the digital formats of Frankfurter Buchmesse

The Masterclasses offer you effective lead generation and the chance to optimally prepare and enhance your sales activities at the fair. Position your brand in a tailored one-hour session in the week before the fair opens (7-11 October 2024). At the year-round networking format The Hof, you can enter into conversation with your community in a relaxed atmosphere. Both sessions can be recorded and made available for you to use afterwards. The technical setup and support before and during the session is also included.
The Masterclasses offer you effective lead generation and the chance to optimally prepare and enhance your sales activities at the fair. Position your brand in a tailored one-hour session in the week before the fair opens (7-11 October 2024). At the year-round networking format The Hof, you can enter into conversation with your community in a relaxed atmosphere. Both sessions can be recorded and made available for you to use afterwards. The technical setup and support before and during the session is also included.
Your contact is Martina Wolff de Carrasco, Key Account Manager, Frankfurter Buchmesse GmbH.
Further advertising options

You can draw attention to your company and your brand at the fair's strategically most important indoor and outdoor locations. For detailed information on the on-site advertising media, please contact our service partner Messe Frankfurt Medien und Service GmbH.
You can draw attention to your company and your brand at the fair's strategically most important indoor and outdoor locations. For detailed information on the on-site advertising media, please contact our service partner Messe Frankfurt Medien und Service GmbH.
Your contacts at Messe Frankfurt Medien und Service GmbH
Sabine Abersfelder
phone +49 69 75 75-61 76
email sabine.abersfelder@messefrankfurt.com
Vera Scholz
phone +49 69 75 75-69 23
email vera.scholz@messefrankfurt.com
Note: Orders can only be placed via the Shop for Exhibitor Services.

Reach your target group where the action is – with the new 50 sqm LED screen in the middle of the Agora!
Reach your target group where the action is – with the new 50 sqm LED screen in the middle of the Agora!
Book a screen advert now and, already from a distance, effectively capture your target group’s attention.

You are looking for an additional visual presence at Frankfurter Buchmesse? How about branding one of the fair‘s seating area with a grafic of your choice?
You are looking for an additional visual presence at Frankfurter Buchmesse? How about branding one of the fair‘s seating area with a grafic of your choice?
Product information:
- There are selected, exclusive seating areas available, spread across all halls
- Light wall 3x3 m
- Assembly, graphics handling and production of the graphics are included
- Electricity is included
- The seating area cannot be used for appointments or the display of flyers
- No further design or placement of additional furniture is possible
- The seating area is intended for visitors to the hall
Price for exhibitors: (per seating area with light wall): € 4,400 excl. VAT
Price for non-exhibitors: € 4,900 excl. VAT
Book your Branding Seating Area at Frankfurter Buchmesse now:

At Frankfurter Buchmesse, we believe that everyone should have access to clean drinking water. That’s why we are setting an example for sustainability and social responsibility at Frankfurter Buchmesse 2025, by providing free drinking water to all fair visitors. In the central Agora, we are installing a modern drinking water tap with two pillars for all visitors.
At Frankfurter Buchmesse, we believe that everyone should have access to clean drinking water. That’s why we are setting an example for sustainability and social responsibility at Frankfurter Buchmesse 2025, by providing free drinking water to all fair visitors. In the central Agora, we are installing a modern drinking water tap with two pillars for all visitors.
Our aim is to reduce plastic waste and send a strong message about the importance of access to clean drinking water worldwide.
We are implementing this project in partnership with Join the Pipe, an international organisation dedicated to ensuring clean drinking water for all and reducing single-use plastics.
Do good and be visible – become a sponsor!
We are looking for committed sponsors to help us bring this project to life.
A “Duo” water dispenser costs 6,000 euros.
As a sponsor, you will enjoy exclusive visibility at the drinking water station. You’ll be seen by tens of thousands of visitors from all over the world – and make a strong statement for sustainability and social responsibility.
Become a sponsor now and make a difference together!

At Frankfurter Buchmesse 2025, we create space for connections, dialogue and sustained brand presence – with 80 chairs at the Agora, the central, open-air square of the fair. Each of these chairs will have a customisable cover that can make your brand part of this public space, visible to tens of thousands of visitors from all over the world!
At Frankfurter Buchmesse 2025, we create space for connections, dialogue and sustained brand presence – with 80 chairs at the Agora, the central, open-air square of the fair. Each of these chairs will have a customisable cover that can make your brand part of this public space, visible to tens of thousands of visitors from all over the world!
For a package price of 10,000 euros, 80 chairs at the Agora will be fitted with printed covers that advertise your brand for the duration of the fair. Although the chairs remain with us, the durable covers are yours to keep and reuse long after the fair.
Reach students and young professionals at Frankfurter Buchmesse's Campus Weekend
Das Jobboard (Halle 4.0 J74) ist eine Sammlung von Jobs, Praktika und weiteren Karriere-Angeboten für Berufseinsteiger*innen von Ausstellern der Frankfurter Buchmesse 2024 sowie teilnehmenden Buchhandlungen. Interessierte Besucher*innen können während der Messe die Jobs vor Ort einsehen und sich schnell und unkompliziert mit dem Unternehmen in Verbindung setzen - sei es digital oder direkt vor Ort am Messestand des Ausstellers auf der #fbm24.
Das Jobboard (Halle 4.0 J74) ist eine Sammlung von Jobs, Praktika und weiteren Karriere-Angeboten für Berufseinsteiger*innen von Ausstellern der Frankfurter Buchmesse 2024 sowie teilnehmenden Buchhandlungen. Interessierte Besucher*innen können während der Messe die Jobs vor Ort einsehen und sich schnell und unkompliziert mit dem Unternehmen in Verbindung setzen - sei es digital oder direkt vor Ort am Messestand des Ausstellers auf der #fbm24.
Die Teilnahme ist für Aussteller der Frankfurter Buchmesse 2024 sowie Buchhandlungen kostenfrei bis zum 30. September möglich. Da die Fläche vor Ort begrenzt ist, gilt: First come, first serve.

At our Campus Weekend, young professionals and students get in touch with future employers. As an exhibitor, you can benefit from Frankfurter Buchmesse's marketing measures for the Campus Weekend and successfully put the spotlight on your weekend activities at your stand.
At our Campus Weekend, young professionals and students get in touch with future employers. As an exhibitor, you can benefit from Frankfurter Buchmesse's marketing measures for the Campus Weekend and successfully put the spotlight on your weekend activities at your stand.
Are you organising events on the book fair weekend (19-20 October 2024) around the latest trends in education and science or offering tips and tricks for studying and career planning? Then join our Campus Weekend and benefit from Frankfurter Buchmesse's targeted marketing measures aimed at students.
Gain further visibility as a sponsor: We will include your logo and your company in the communication and marketing measures surrounding the Campus Weekend. If you are interested, Martina Wolff de Carrasco, Key Account Manager, will be happy to advise you.
Free promotional materials to support your press and PR activities
Frankfurter Buchmesse brand stands for a great book and media event. Make sure to take advantage of this powerful pull and use our advertising materials for your trade fair success. All materials are available in a number of formats and resolutions, and are free of charge to our exhibitors.

Here you will find the Frankfurter Buchmesse logo in different formats, resolutions and colours.
Here you will find the Frankfurter Buchmesse logo in different formats, resolutions and colours.
NB: The JPG files are particularly suitable for online use. For printing, we recommend using the EPS vector graphics.
Contact: press@buchmesse.de
Press and PR
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