From production to promotion: the audiobook chain / Roundtable

Audiobooks must be conceived from the same starting point from which books are born: a high quality product must be made in order to attract readers or listeners. This is not enough, but it is also necessary to know how to promote and sell the product, so that it is possible to achieve a healthy business model for this format that benefits authors, publishers, sellers and the audience. The key points to understand the audiobook's path to reach audiences will be discussed.