Let's talk about sustainable production and distribution. Let's talk about Print on Demand (POD) / Inspire 15´

The publishing industry has to adapt itself to the demands of the market and society, which are calling for more content, more sustainability and a lower carbon footprint. At the same time, micro and macroeconomic circumstances are pushing for a readjustment of publishing production and distribution processes to make publishing companies more profitable. One of the keys to increasing sustainability, strengthening bibliodiversity and guaranteeing greater business profitability lies in Print on Demand (POD). The reasons for the inefficiency of current production and sales processes and the consequent need for a transition to new distribution models based on demand-driven production will be analysed.